The Hype of Harry Potter at Universal Studios
Posted on Fri, Feb 05, 2010 @ 08:48 AM
Orlando Getting Ready for The Wizarding World of Harry Potter
ORLANDO -- Universal Orlando Resort has suddenly rolled out a number of high profile ads for the new Wizarding World of Harry Potter.
Could it be a sign that the new attraction will be opening sooner rather than later this spring? Universal would not say.
With a brand new Super Bowl ad, a newly updated Web site and a special interactive map splashed across newspapers nationwide, three major advertisements featuring the Wizarding World of Harry Potter in just over the last week have generated lots of interest in the new "theme park within a theme park."
"I know that when Islands of Adventure opened up, everybody was excited about that, but I think this just tops the scale," said Mark Davis, who runs Orlando Discount Tickets USA, a theme park ticket Web site.
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Davis said during the last few weeks, 95 percent of his callers and visitors have asked about when Harry's new home is opening.
"When is it opening? We want to be there! Can we buy the package for that time?" the callers ask.
While Universal Orlando will get most of the attention, other tourist businesses have also begun getting ready.
Brian Wong, a local hotel manager, said he has been putting the finishing touches on upgrades for his hotel, and trying to draw in crowds brought in by all of the attention Universal's newest attraction is getting.
"It's newsworthy," Wong said. "It keeps Orlando on the map, and generates interest for years to come."
The crowds and the tourist dollars sure to come are just waiting.
Universal has only revealed that the Wizarding World of Harry Potter will open this spring. Experts, however, said that many visitors will stay at home until an exact opening date is set, a day our troubled tourism industry said they can't wait for.
"The excitement of something that people have anticipated and really wanted to see is going to be a huge boost," Wong said.
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